Analyzing Servqual Dimensions In Increasing Customer Satisfaction : A Comparative Study Between Hotel And Resort In Melaka

The role of service quality in the success of hotel businesses cannot be denied. It is vital for the hotel managers to have a good understanding on what exactly the customers want. Furthermore there also had been concerns that service quality dimensions may differ from one country to another. Hen...

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Bibliographic Details

Main Author:	Ahmad Hidayat, Ahmad Ridzuan
Format:	Thesis
Language:	English English
Published:	2009
Subjects:	HF Commerce H Social Sciences (General)
Online Access:	http://eprints.utem.edu.my/id/eprint/13512/1/Analyzing_servqual_dimensions_in_increasing_customer_satisfaction_A_Comparative_study_between_hotel_and_resort_in_Melaka.pdf24_pages.pdf http://eprints.utem.edu.my/id/eprint/13512/2/Analyzing_servqual_dimensions_in_increasing_customer_satisfaction_A_Comparative_study_between_hotel_and_resort_in_Melaka.pdf