Analyzing Servqual Dimensions In Increasing Customer Satisfaction : A Comparative Study Between Hotel And Resort In Melaka

The role of service quality in the success of hotel businesses cannot be denied. It is vital for the hotel managers to have a good understanding on what exactly the customers want. Furthermore there also had been concerns that service quality dimensions may differ from one country to another. Hen...

Full description

Bibliographic Details
Main Author: Ahmad Hidayat, Ahmad Ridzuan
Format: Thesis
Language:English
English
Published: 2009
Subjects:
HF Commerce
H Social Sciences (General)
Online Access:http://eprints.utem.edu.my/id/eprint/13512/1/Analyzing_servqual_dimensions_in_increasing_customer_satisfaction_A_Comparative_study_between_hotel_and_resort_in_Melaka.pdf24_pages.pdf
http://eprints.utem.edu.my/id/eprint/13512/2/Analyzing_servqual_dimensions_in_increasing_customer_satisfaction_A_Comparative_study_between_hotel_and_resort_in_Melaka.pdf

Similar Items

Similar Items