Analyzing Servqual Dimensions In Increasing Customer Satisfaction : A Comparative Study Between Hotel And Resort In Melaka

The role of service quality in the success of hotel businesses cannot be denied. It is vital for the hotel managers to have a good understanding on what exactly the customers want. Furthermore there also had been concerns that service quality dimensions may differ from one country to another. Hen...

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主要作者:	Ahmad Hidayat, Ahmad Ridzuan
格式:	Thesis
語言:	英语 英语
出版:	2009
主題:	HF Commerce H Social Sciences (General)
在線閱讀:	http://eprints.utem.edu.my/id/eprint/13512/1/Analyzing_servqual_dimensions_in_increasing_customer_satisfaction_A_Comparative_study_between_hotel_and_resort_in_Melaka.pdf24_pages.pdf http://eprints.utem.edu.my/id/eprint/13512/2/Analyzing_servqual_dimensions_in_increasing_customer_satisfaction_A_Comparative_study_between_hotel_and_resort_in_Melaka.pdf