The effectiveness of strategic partnership in conducting Malaysian fast food franchise industry in Indonesia

In Malaysia, there are lots of local fast food restaurants that are competing with each other especially in terms of penetrating new market which is overseas. Thus, this study is to find the relation in between the strategic partnership with perception of both franchisors and franchisees when conduc...

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Bibliographic Details

Main Author:	Perdana, Ryan Aditya
Format:	Thesis
Language:	English English
Published:	2013
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utem.edu.my/id/eprint/15049/1/The%20effectiveness%20of%20strategic%20partnership%20in%20conducting%20Malaysia%20fast%20food%20franchise%20industry%20in%20Indonesia.pdf http://eprints.utem.edu.my/id/eprint/15049/2/The%20effectiveness%20of%20strategic%20partnership%20in%20conducting%20Malaysian%20fast%20food%20franchise%20industry%20in.pdf