The Purchase Decision Of Online Consumers Towards On Product Quality Of Lazada Among FPTT, UTeM Students

This research paper is to determine the purchase decision of online consumers towards on the product quality of Lazada. This research paper will be focus to students who studied at Faculty of Technology Management and Technopreneurship (FPTT), Universiti Teknikal Malaysia Melaka (UTeM). Qualitative...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Cheong, Yoke Teng
التنسيق: أطروحة
اللغة:الإنجليزية
الإنجليزية
منشور في: UTeM 2018
الموضوعات:
الوصول للمادة أونلاين:http://eprints.utem.edu.my/id/eprint/23214/1/The%20Purchase%20Decision%20Of%20Online%20Consumers%20Towards%20On%20Product%20Quality%20Of%20Lazada%20Among%20FPTT%2C%20UTeM%20Students%20-%20Cheong%20Yoke%20Teng%20-%2024%20Pages.pdf
http://eprints.utem.edu.my/id/eprint/23214/2/The%20purchase%20decision%20of%20online%20consumers%20towards%20on%20product%20quality%20of%20Lazada%20among%20FPTT%2C%20UTeM%20students.pdf