The Influence Of Internal And External Forces In Adoption Of e-CRM In Melaka And Johor SMEs

Information Technology (IT) plays a significant role in today’s business competition. A prominent role that is, it helps firms to manage relationships with customers effectively. Today’s online consumers have more complex needs and much higher expectations than ever before. Online business communiti...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Md Nasaruddin, Nurul Hafizah
التنسيق: أطروحة
اللغة:الإنجليزية
الإنجليزية
منشور في: 2019
الموضوعات:
H Social Sciences (General)
HF Commerce
الوصول للمادة أونلاين:http://eprints.utem.edu.my/id/eprint/24653/1/The%20Influence%20Of%20Internal%20And%20External%20Forces%20In%20Adoption%20Of%20E-CRM%20In%20Melaka%20And%20Johor%20Smes.pdf
http://eprints.utem.edu.my/id/eprint/24653/2/The%20Influence%20Of%20Internal%20And%20External%20Forces%20In%20Adoption%20Of%20E-CRM%20In%20Melaka%20And%20Johor%20Smes.pdf

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