The moderation of innovation on the relationship between market orientation and firm performance
Rapid changes in globalization trends demand manufacturers to improve quality, serviceability and versatility, in order to stay competitive in the manufacturing industry. Broadly, Malaysia's manufacturing industry has expected to grow and expand to stay relevant and compete in this competitive...
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http://eprints.utem.edu.my/id/eprint/26022/1/The%20moderation%20of%20innovation%20on%20the%20relationship%20between%20market%20orientation%20and%20firm%20performance.pdfhttp://eprints.utem.edu.my/id/eprint/26022/2/The%20moderation%20of%20innovation%20on%20the%20relationship%20between%20market%20orientation%20and%20firm%20performance.pdf