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The moderation of innovation on the relationship between market orientation and firm performance

Rapid changes in globalization trends demand manufacturers to improve quality, serviceability and versatility, in order to stay competitive in the manufacturing industry. Broadly, Malaysia's manufacturing industry has expected to grow and expand to stay relevant and compete in this competitive...

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Détails bibliographiques
Auteur principal: Mohd Yusof, Sitinor Wardatulaina
Format: Thèse
Langue:anglais
anglais
Publié: 2021
Sujets:
H Social Sciences (General)
HF Commerce
Accès en ligne:http://eprints.utem.edu.my/id/eprint/26022/1/The%20moderation%20of%20innovation%20on%20the%20relationship%20between%20market%20orientation%20and%20firm%20performance.pdf
http://eprints.utem.edu.my/id/eprint/26022/2/The%20moderation%20of%20innovation%20on%20the%20relationship%20between%20market%20orientation%20and%20firm%20performance.pdf
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http://eprints.utem.edu.my/id/eprint/26022/1/The%20moderation%20of%20innovation%20on%20the%20relationship%20between%20market%20orientation%20and%20firm%20performance.pdf
http://eprints.utem.edu.my/id/eprint/26022/2/The%20moderation%20of%20innovation%20on%20the%20relationship%20between%20market%20orientation%20and%20firm%20performance.pdf

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