The moderation of innovation on the relationship between market orientation and firm performance

Rapid changes in globalization trends demand manufacturers to improve quality, serviceability and versatility, in order to stay competitive in the manufacturing industry. Broadly, Malaysia's manufacturing industry has expected to grow and expand to stay relevant and compete in this competitive...

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主要作者:	Mohd Yusof, Sitinor Wardatulaina
格式:	Thesis
語言:	英语 英语
出版:	2021
主題:	H Social Sciences (General) HF Commerce
在線閱讀:	http://eprints.utem.edu.my/id/eprint/26022/1/The%20moderation%20of%20innovation%20on%20the%20relationship%20between%20market%20orientation%20and%20firm%20performance.pdf http://eprints.utem.edu.my/id/eprint/26022/2/The%20moderation%20of%20innovation%20on%20the%20relationship%20between%20market%20orientation%20and%20firm%20performance.pdf