Building brand reputation of the fast food industry through customer’s satisfaction in the United Arab Emirates

Making brand reputation is becoming an important element to gain long-term profitability and competitive advantage. This study has choosed the Abu Dhabi fast food restaurants as the target industry to investigate and a few variables was chosen which are price, service quality, food quality, physical...

Full description

Bibliographic Details

Main Author:	Alkaabi, Mohammed Rashed Abdulla Zuhair
Format:	Thesis
Language:	English English
Published:	2023
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utem.edu.my/id/eprint/28264/1/Building%20brand%20reputation%20of%20the%20fast%20food%20industry%20through%20customer%E2%80%99s%20satisfaction%20in%20the%20United%20Arab%20Emirates.pdf http://eprints.utem.edu.my/id/eprint/28264/2/Building%20brand%20reputation%20of%20the%20fast%20food%20industry%20through%20customer%E2%80%99s%20satisfaction%20in%20the%20United%20Arab%20Emirates.pdf