Building brand reputation of the fast food industry through customer’s satisfaction in the United Arab Emirates
Making brand reputation is becoming an important element to gain long-term profitability and competitive advantage. This study has choosed the Abu Dhabi fast food restaurants as the target industry to investigate and a few variables was chosen which are price, service quality, food quality, physical...
| Auteur principal: | |
|---|---|
| Format: | Thèse |
| Langue: | anglais anglais |
| Publié: |
2023
|
| Sujets: | |
| Accès en ligne: | http://eprints.utem.edu.my/id/eprint/28264/1/Building%20brand%20reputation%20of%20the%20fast%20food%20industry%20through%20customer%E2%80%99s%20satisfaction%20in%20the%20United%20Arab%20Emirates.pdf http://eprints.utem.edu.my/id/eprint/28264/2/Building%20brand%20reputation%20of%20the%20fast%20food%20industry%20through%20customer%E2%80%99s%20satisfaction%20in%20the%20United%20Arab%20Emirates.pdf |
Internet
http://eprints.utem.edu.my/id/eprint/28264/1/Building%20brand%20reputation%20of%20the%20fast%20food%20industry%20through%20customer%E2%80%99s%20satisfaction%20in%20the%20United%20Arab%20Emirates.pdfhttp://eprints.utem.edu.my/id/eprint/28264/2/Building%20brand%20reputation%20of%20the%20fast%20food%20industry%20through%20customer%E2%80%99s%20satisfaction%20in%20the%20United%20Arab%20Emirates.pdf