The impact of instagram influencer characteristics on purchasing intention of fashion product in Klang Valley
Social media had emerged as a powerful instrument for marketing, allowing for quick, democratic, and user-generated dissemination. As a result, the fashion industry uses it to analyse trends and forecast fashion habits. Social Media Influencer (SMI) has an influential power correlation in forming t...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2022
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/10006/1/depositpermission_s827192.pdf https://etd.uum.edu.my/10006/2/s827192_01.pdf https://etd.uum.edu.my/10006/ |
| Abstract | Abstract here |