The impact of instagram influencer characteristics on purchasing intention of fashion product in Klang Valley

Social media had emerged as a powerful instrument for marketing, allowing for quick, democratic, and user-generated dissemination. As a result, the fashion industry uses it to analyse trends and forecast fashion habits. Social Media Influencer (SMI) has an influential power correlation in forming t...

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Bibliographic Details
Main Author:	Pavitra, Munian
Format:	Thesis
Language:	English English
Published:	2022
Subjects:	T58.5-58.64 Information technology
Online Access:	https://etd.uum.edu.my/10006/1/depositpermission_s827192.pdf https://etd.uum.edu.my/10006/2/s827192_01.pdf https://etd.uum.edu.my/10006/
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