Determining Factors of Malaysian Customers Patronage of Foreign Bank
Two hundred questionnaires, which were considered as complete, acceptabe and usable, were reveived from the customers of the thirteen foreign banks with regards to the area of Kuala Lumpur. Questionnaire was developed to examine the major factors considered most important in the process of selectin...
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| Format: | Thèse |
| Langue: | anglais |
| Publié: |
2003
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| Accès en ligne: | https://etd.uum.edu.my/1001/1/JUHAIDA_BT._ABU_BAKAR.pdf |