Relationship between destination brand image and destination brand loyalty of Gilgitbaltistan, Pakistan: a moderated mediation model
The main purpose of this research is to examine the causal association between the brand image and brand loyalty of Gilgit-Baltistan (GB), Pakistan as an international travel destination. This study suggests that destination brand image and destination brand loyalty are multidimensional constructs,...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2022
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| Online Access: | https://etd.uum.edu.my/10588/1/depositpermission-not%20allow_s903611.pdf https://etd.uum.edu.my/10588/2/s903611_01.pdf https://etd.uum.edu.my/10588/3/s903611_02.pdf https://etd.uum.edu.my/10588/ |
| Abstract | Abstract here |