Relationship between destination brand image and destination brand loyalty of Gilgitbaltistan, Pakistan: a moderated mediation model

The main purpose of this research is to examine the causal association between the brand image and brand loyalty of Gilgit-Baltistan (GB), Pakistan as an international travel destination. This study suggests that destination brand image and destination brand loyalty are multidimensional constructs,...

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Bibliographic Details
Main Author:	Hussain, Ibrahim
Format:	Thesis
Language:	English English English
Published:	2022
Subjects:	HD28-70 Management. Industrial Management
Online Access:	https://etd.uum.edu.my/10588/1/depositpermission-not%20allow_s903611.pdf https://etd.uum.edu.my/10588/2/s903611_01.pdf https://etd.uum.edu.my/10588/3/s903611_02.pdf https://etd.uum.edu.my/10588/
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