Factors influencing the adoption of digital marketing among the national higher education fund (PTPTN) executive marketing officers
Face-to-face restrictions due to the epidemic have created a sudden and urgent need for PTPTN marketing officers to approach existing and potential customers using digital marketing. This study examines the relationship between intention, top management support, information technology infrastructure...
| 第一著者: | |
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| フォーマット: | Dissertation |
| 言語: | 英語 英語 |
| 出版事項: |
2023
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| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/10675/1/grant%20the%20permission_s827964.pdf https://etd.uum.edu.my/10675/2/s827964_01.pdf https://etd.uum.edu.my/10675/ |
| Abstract | Abstract here |