Examining factors influencing attitude and adoption of chatbots among consumers

Chatbot implementation for assisting customers as a virtual agent can be seen as a tool for helping an organisation serve better customer service. Malaysia is among the countries forging ahead with the Fourth Industrial Revolution. One of the core technologies mentioned is adopting artificial intell...

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Détails bibliographiques
Auteur principal: Azli, Nur Nadia Azleen
Format: Thèse
Langue:anglais
anglais
Publié: 2023
Sujets:
Accès en ligne:https://etd.uum.edu.my/10791/1/permission%20to%20use-%20embargo%202%20months%20141023.pdf
https://etd.uum.edu.my/10791/2/s830498_01.pdf