Examining factors influencing attitude and adoption of chatbots among consumers

Chatbot implementation for assisting customers as a virtual agent can be seen as a tool for helping an organisation serve better customer service. Malaysia is among the countries forging ahead with the Fourth Industrial Revolution. One of the core technologies mentioned is adopting artificial intell...

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Bibliographic Details
Main Author:	Azli, Nur Nadia Azleen
Format:	Thesis
Language:	English English
Published:	2023
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/10791/1/permission%20to%20use-%20embargo%202%20months%20141023.pdf https://etd.uum.edu.my/10791/2/s830498_01.pdf https://etd.uum.edu.my/10791/
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