Examining factors influencing attitude and adoption of chatbots among consumers

Chatbot implementation for assisting customers as a virtual agent can be seen as a tool for helping an organisation serve better customer service. Malaysia is among the countries forging ahead with the Fourth Industrial Revolution. One of the core technologies mentioned is adopting artificial intell...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Azli, Nur Nadia Azleen
التنسيق: أطروحة
اللغة:الإنجليزية
الإنجليزية
منشور في: 2023
الموضوعات:
الوصول للمادة أونلاين:https://etd.uum.edu.my/10791/1/permission%20to%20use-%20embargo%202%20months%20141023.pdf
https://etd.uum.edu.my/10791/2/s830498_01.pdf