Development of facebook performance index in Malaysia higher education institutions using critic-topsis approach

Higher Education Institutions (HEIs) in Malaysia are actively using Facebook (FB) as a platform to communicate and update current university information. FB has provided HEIs with page insights, including FB metrics viewed as criteria to measure and monitor their FB performance. Although the FB page...

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Bibliographic Details

Main Author:	Nur Eleesa, Muhammad Faresh Shah Suresh
Format:	Thesis
Language:	English English English
Published:	2023
Subjects:	T58.5-58.64 Information technology T58.6-58.62 Management information systems LB2300 Higher Education
Online Access:	https://etd.uum.edu.my/10861/1/permission%20to%20deposit-not%20allow-s827903.pdf https://etd.uum.edu.my/10861/2/s827903_01.pdf https://etd.uum.edu.my/10861/3/s827903_02.pdf https://etd.uum.edu.my/10861/
Abstract	Abstract here