The effect of advertising campaign on consumer buying behaviour: Petronas (M) Berhad
This study was conducted to investigate how advertising affected Petronas (M) Berhad consumer' purchasing Behaviour. The literature offered talks about the idea of advertising campaign and consumer purchasing behaviour. The researcher employed a descriptive and explanatory study methodology tha...
| मुख्य लेखक: | Mohamad Taufik, Ariffin |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी अंग्रेज़ी |
| प्रकाशित: |
2023
|
| विषय: | |
| ऑनलाइन पहुंच: | https://etd.uum.edu.my/10863/1/Depositpermission_s830093.pdf https://etd.uum.edu.my/10863/2/s830093_01.pdf |
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समान संसाधन
-
Factors That Affect Malaysian Consumer's Intention to Buy Branded Product
द्वारा: Tan, Chiew Kie
प्रकाशित: (2010) -
Green Products Buying Behaviour and General Environmental Beliefs
द्वारा: Lim, Li Chen
प्रकाशित: (2009) -
Impact of COVID-19 pandemic on consumer buying behaviour
द्वारा: Nurin Aina Akmal, Abd Malik
प्रकाशित: (2022) -
The effect of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity on Malaysian Malays' product judgment and willingness to buy Malaysian Chinese products
द्वारा: Samshul Amry, Abdul Latif
प्रकाशित: (2016) -
Celebrity and non-celebrity endorsement effectiveness on consumers' attitude towards advertisement
द्वारा: Wan Noraini, Wan Napi
प्रकाशित: (2015)