The effect of consumer's need for uniqueness and emotional experience on brand pride: The mediating role of electronic word-of-mouth
Brand pride generates positive emotions and increases brand loyalty, leading to more word-of- mouth advertising. It is necessary to emphasize the need to raise awareness of national cosmetics and promote beauty through simplicity and originality. This study investigates the effect of consumer’s need...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2023
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| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/10909/1/permission%20to%20deposit-grant%20the%20permission-s904204.pdf https://etd.uum.edu.my/10909/2/s904204_01.pdf https://etd.uum.edu.my/10909/ |
| Abstract | Abstract here |