The effect of consumer's need for uniqueness and emotional experience on brand pride: The mediating role of electronic word-of-mouth

Brand pride generates positive emotions and increases brand loyalty, leading to more word-of- mouth advertising. It is necessary to emphasize the need to raise awareness of national cosmetics and promote beauty through simplicity and originality. This study investigates the effect of consumer’s need...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक:	Arshad, Sana
स्वरूप:	थीसिस
भाषा:	अंग्रेज़ी अंग्रेज़ी
प्रकाशित:	2023
विषय:	HF5415.33 Consumer Behavior.
ऑनलाइन पहुंच:	https://etd.uum.edu.my/10909/1/permission%20to%20deposit-grant%20the%20permission-s904204.pdf https://etd.uum.edu.my/10909/2/s904204_01.pdf https://etd.uum.edu.my/10909/
Abstract	Abstract here

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