The Impact Of Social Media Influencers (Smis) On Purchasing Intentions Among Malaysian University Students
The study "The Impact of Social Media Influencers on Purchasing Intentions Among Malaysian University Students" provides an in-depth examination of the dynamic role social media influencers play in guiding the decision-making processes of consumers, particularly in digital marketing. This...
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| Format: | Thesis |
| Language: | English English |
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2024
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| Online Access: | https://etd.uum.edu.my/11243/1/depositpermission-s831724.pdf https://etd.uum.edu.my/11243/2/s831724_01.pdf https://etd.uum.edu.my/11243/ |
| Abstract | Abstract here |