Examining the mediating role of employee-organization relationship in the relationship between internal public relations practices, organizational culture and online communication behaviours during crisis
Within the framework of online public relations, the significance of online employee communication behaviours is underscored by the understanding that employees are not just the workforce but intrinsic assets. Hence, examining the factors that could potentially affect their online communication beha...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2024
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| Online Access: | https://etd.uum.edu.my/11294/1/depositpermission.pdf https://etd.uum.edu.my/11294/2/s904622_01.pdf https://etd.uum.edu.my/11294/ |
| Abstract | Abstract here |