Customer perceived benefits and customer citizenship behaviour in Pakistan airline industry : Mediating role of relationship quality and moderating role of conspicuous consumption

Research on customer citizenship behavior has received less attention in the airline industry, and studies investigating the importance of customer citizenship behavior are lacking. This study investigates the influence of (i) relationship quality on customer citizenship behavior, and (ii) customer...

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书目详细资料
主要作者: Hassan, Shahzad
格式: Thesis
语言:英语
英语
出版: 2024
主题:
在线阅读:https://etd.uum.edu.my/11535/2/s903580_01.pdf
https://etd.uum.edu.my/11535/3/s903580_02.pdf

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