Purchase intention on TikTok live: a study among Muslim youth consumers in Kubang Pasu
E-commerce, which facilitates the online exchange of goods and services, has revolutionized the global retail landscape. In Malaysia, this sector has experienced remarkable growth driven by technological advancements and shifting consumer behaviors. This study aims to investigate the purchase intent...
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| Format: | Thesis |
| Language: | English English |
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2024
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| Online Access: | https://etd.uum.edu.my/11597/1/Depositpermission_s831643.pdf https://etd.uum.edu.my/11597/2/s831643_01.pdf https://etd.uum.edu.my/11597/ |
| Abstract | Abstract here |