Purchase intention on TikTok live: a study among Muslim youth consumers in Kubang Pasu

E-commerce, which facilitates the online exchange of goods and services, has revolutionized the global retail landscape. In Malaysia, this sector has experienced remarkable growth driven by technological advancements and shifting consumer behaviors. This study aims to investigate the purchase intent...

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Bibliographic Details
Main Author:	Rosalisa, Roskah
Format:	Thesis
Language:	English English
Published:	2024
Subjects:	HG Finance
Online Access:	https://etd.uum.edu.my/11597/1/Depositpermission_s831643.pdf https://etd.uum.edu.my/11597/2/s831643_01.pdf https://etd.uum.edu.my/11597/
Abstract	Abstract here

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