A novel model of brand equity incorporating elements of innovativeness and creativity to predict purchase intention of water heater in the Chinese market
The exponential advancement of digital technologies, coupled with evolving consumer preferences for intelligent, innovative, and health-oriented products, has significantly influenced purchase behaviors in the water heater industry. Existing brand equity models lack comprehensive integration of crea...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2025
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| Online Access: | https://etd.uum.edu.my/11661/1/permission%20to%20deposit-grant%20the%20permission-s905240.pdf https://etd.uum.edu.my/11661/2/s905240_01.pdf https://etd.uum.edu.my/11661/ |
| Abstract | Abstract here |