The impacts of perceived government market orientation and social media travel influencers' attributes on domestic tourists' visit intention to Chongqing City : The mediating role of trust

In China, cities such as Chongqing and Xi'an are rapidly gaining popularity through social media platforms, attracting widespread attention, discussion, and a large influx of tourists. This surge in city tourism is driven not only by government marketoriented strategies but also by the social m...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Wu, Tang
التنسيق: أطروحة
اللغة:الإنجليزية
الإنجليزية
منشور في: 2025
الموضوعات:
الوصول للمادة أونلاين:https://etd.uum.edu.my/11680/2/s904724_01.pdf
https://etd.uum.edu.my/11680/3/s904724_02.pdf
https://etd.uum.edu.my/11680/
Abstract Abstract here