The impacts of perceived government market orientation and social media travel influencers' attributes on domestic tourists' visit intention to Chongqing City : The mediating role of trust
In China, cities such as Chongqing and Xi'an are rapidly gaining popularity through social media platforms, attracting widespread attention, discussion, and a large influx of tourists. This surge in city tourism is driven not only by government marketoriented strategies but also by the social m...
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| Format: | Thesis |
| Language: | English English English |
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2025
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| Online Access: | https://etd.uum.edu.my/11680/1/depositpermission.pdf https://etd.uum.edu.my/11680/2/s904724_01.pdf https://etd.uum.edu.my/11680/3/s904724_02.pdf |