The impacts of perceived government market orientation and social media travel influencers' attributes on domestic tourists' visit intention to Chongqing City : The mediating role of trust
In China, cities such as Chongqing and Xi'an are rapidly gaining popularity through social media platforms, attracting widespread attention, discussion, and a large influx of tourists. This surge in city tourism is driven not only by government marketoriented strategies but also by the social m...
| 第一著者: | |
|---|---|
| フォーマット: | 学位論文 |
| 言語: | 英語 英語 英語 |
| 出版事項: |
2025
|
| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/11680/1/depositpermission.pdf https://etd.uum.edu.my/11680/2/s904724_01.pdf https://etd.uum.edu.my/11680/3/s904724_02.pdf |