Customers' satisfaction and banking services towards customers retention in Malaysia : A study among international students
Service extends beyond merely providing assistance to consumers; it involves understanding their needs and expectations while ensuring their satisfaction with banking products. High-quality service is defined by the ability to meet customers' demands and aspirations, offer appropriate solutions...
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| Format: | Thesis |
| Language: | English English |
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2025
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| Online Access: | https://etd.uum.edu.my/11774/1/depositpermission.pdf https://etd.uum.edu.my/11774/2/s833433_01.pdf |