Exploring Chinese university students' adoption of 360 panoramic animation: usability, immersion and behavioral intentions
This study investigates how 360-degree panoramic animations influence emotional engagement and behavioral intention among Chinese university students. While prior research on immersive media focused largely on technological or usability aspects, limited attention has been paid to the emotional and p...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2025
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| Online Access: | https://etd.uum.edu.my/11876/1/depositpermission.pdf https://etd.uum.edu.my/11876/2/s906070_01.pdf https://etd.uum.edu.my/11876/3/s906070_02.pdf https://etd.uum.edu.my/11876/ |
| Abstract | Abstract here |