Exploring Chinese university students' adoption of 360 panoramic animation: usability, immersion and behavioral intentions

This study investigates how 360-degree panoramic animations influence emotional engagement and behavioral intention among Chinese university students. While prior research on immersive media focused largely on technological or usability aspects, limited attention has been paid to the emotional and p...

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Bibliographic Details
Main Author:	Fangling, Pei
Format:	Thesis
Language:	English English English
Published:	2025
Subjects:	LB Theory and practice of education LB1050.9-1091 Educational psychology
Online Access:	https://etd.uum.edu.my/11876/1/depositpermission.pdf https://etd.uum.edu.my/11876/2/s906070_01.pdf https://etd.uum.edu.my/11876/3/s906070_02.pdf https://etd.uum.edu.my/11876/
Abstract	Abstract here

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