Mediating role of users’ perceptions on the relationship between Douyin features and continuous usage behavior in China
Extensive penetration of Douyin short videos into digital socialization and content consumption with its highly engaging designs, has driven users’ continuous usage behavior to become a prominent social phenomenon in China. Even though this behavior fulfills users’ entertainment and social interacti...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English English |
| Published: |
2025
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/11891/1/permission%20to%20deposit-allow%20embargo%2060%20months-s905973.pdf https://etd.uum.edu.my/11891/2/s905973_01.pdf https://etd.uum.edu.my/11891/3/s905973_02.pdf https://etd.uum.edu.my/11891/ |
| Abstract | Abstract here |