Mediating role of users’ perceptions on the relationship between Douyin features and continuous usage behavior in China

Extensive penetration of Douyin short videos into digital socialization and content consumption with its highly engaging designs, has driven users’ continuous usage behavior to become a prominent social phenomenon in China. Even though this behavior fulfills users’ entertainment and social interacti...

書誌詳細
第一著者:	Jie, Xu
フォーマット:	学位論文
言語:	英語英語英語
出版事項:	2025
主題:	T Technology (General)
オンライン･アクセス:	https://etd.uum.edu.my/11891/1/permission%20to%20deposit-allow%20embargo%2060%20months-s905973.pdf https://etd.uum.edu.my/11891/2/s905973_01.pdf https://etd.uum.edu.my/11891/3/s905973_02.pdf https://etd.uum.edu.my/11891/
Abstract	Abstract here

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