Exploring the role of attitude in shaping young consumers intention to use self-service kiosks in quick service restaurants
The adoption of self-service kiosks in quick service restaurants is reshaping the way consumers interact with service technologies. Despite their operational benefits, young consumers may still hesitate to use these systems due to varying perceptions. This study investigates how perceived ease of us...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2025
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| Online Access: | https://etd.uum.edu.my/11897/1/depositpermission.pdf https://etd.uum.edu.my/11897/2/s834069_01.pdf https://etd.uum.edu.my/11897/3/s834069_02.pdf https://etd.uum.edu.my/11897/ |
| Abstract | Abstract here |