Exploring the role of attitude in shaping young consumers intention to use self-service kiosks in quick service restaurants

The adoption of self-service kiosks in quick service restaurants is reshaping the way consumers interact with service technologies. Despite their operational benefits, young consumers may still hesitate to use these systems due to varying perceptions. This study investigates how perceived ease of us...

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Bibliographic Details
Main Author:	Wenjie, Niu
Format:	Thesis
Language:	English English English
Published:	2025
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/11897/1/depositpermission.pdf https://etd.uum.edu.my/11897/2/s834069_01.pdf https://etd.uum.edu.my/11897/3/s834069_02.pdf https://etd.uum.edu.my/11897/
Abstract	Abstract here

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