The influencing factors of social commerce on shopping behavior among non-earning individuals in the digital age
The main objective of this study is to examine the factors that influence shopping behaviour among non-earning individuals in the context of social commerce in Malaysia. This research investigates five key predictors: price sensitivity, social interaction, visual appeal, hedonic motivation, and trus...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2025
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| Online Access: | https://etd.uum.edu.my/11899/1/depositpermission.pdf https://etd.uum.edu.my/11899/2/s830057_01.pdf https://etd.uum.edu.my/11899/3/s830057_02.pdf https://etd.uum.edu.my/11899/ |
| Abstract | Abstract here |