The influence of income levels on smartphone purchase behavior among Malaysian Gen Y
This research explores the factors influencing smartphone purchasing behavior among Malaysian Generation Y, with a specific focus on income levels as a moderating variable. Despite existing research on smartphone purchasing behavior in Malaysia, particularly using the Theory of Planned Behavior (TPB...
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| Format: | Thèse |
| Langue: | anglais anglais |
| Publié: |
2023
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| Accès en ligne: | https://etd.uum.edu.my/11939/1/depositpermission.pdf https://etd.uum.edu.my/11939/2/s824366_01.pdf https://etd.uum.edu.my/11939/ |
| Abstract | Abstract here |