The influence of income levels on smartphone purchase behavior among Malaysian Gen Y
This research explores the factors influencing smartphone purchasing behavior among Malaysian Generation Y, with a specific focus on income levels as a moderating variable. Despite existing research on smartphone purchasing behavior in Malaysia, particularly using the Theory of Planned Behavior (TPB...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2023
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/11939/1/depositpermission.pdf https://etd.uum.edu.my/11939/2/s824366_01.pdf https://etd.uum.edu.my/11939/ |
| Abstract | Abstract here |