The influence of income levels on smartphone purchase behavior among Malaysian Gen Y

This research explores the factors influencing smartphone purchasing behavior among Malaysian Generation Y, with a specific focus on income levels as a moderating variable. Despite existing research on smartphone purchasing behavior in Malaysia, particularly using the Theory of Planned Behavior (TPB...

Full description

Bibliographic Details
Main Author:	Zihao, Wang
Format:	Thesis
Language:	English English
Published:	2023
Subjects:	HF1-6182 Commerce
Online Access:	https://etd.uum.edu.my/11939/1/depositpermission.pdf https://etd.uum.edu.my/11939/2/s824366_01.pdf https://etd.uum.edu.my/11939/
Abstract	Abstract here

Similar Items

Factors influencing intention to purchase online apparel products among Gen-Y
by: Mohamed Isha, Mohamed Ali
Published: (2020)

Determinants of non-interest income in Malaysian banking industry : a comparative analysis on CIMB and RHB bank
by: Baskaran, Meyappan
Published: (2017)

The influence of international firms semiotic advertising efficacy on Gen-Y brand equity and purchase intent of smart phones
by: Adaobi, Oputa Elizabeth
Published: (2018)

Requirement Model for Purchase Order Management System: A Case Study in Han Chiang High School
by: Lim, Ean Heng
Published: (2010)

Export Behavior In 5 ASEAN Countries : An Econometric Investigation
by: Chuah, Soo Cheng
Published: (2000)

The influence of networks, reputation, government support and export barriers on export performance of Malaysian exporters of halal products
by: Guo, Lei
Published: (2010)

Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision
by: Wong, Wai Kei
Published: (2010)

Factors Influencing The Green Purchase Behavior Of Environmental Related Volunteers In Penang
by: Tan, Shwu Shyan
Published: (2010)

The Influence of Tangible and Intangible Factors on Retail Image in Tripoli of Libya
by: Abar, Khale A. A.
Published: (2010)

Internationalization of SMEs: The Influences of Motives and Internal Factors in Selecting Markets Entry Mode
by: Bibi Noraini, Mohd Yusuf
Published: (2010)

Determinants of Export Performance of Malaysian Manufacturing Firms
by: Fellahi, Anis
Published: (2010)

Employers' Perceptions Of The Quality Of The Malaysian Business Graduates
by: Rosmawati, Mamat
Published: (2000)

Factors influencing users’ adoption of online to offline application platforms: evidence from China
by: Anni, Wei
Published: (2019)

The Influence Of Marketing Mixes Competency On The Purchasing Buying Behavior Of The Car Buyers In Malaysia
by: Supain @ Christopher, Cyril
Published: (2008)

Celebrity influence on the behavioural intention of Gen Y amongs UTM Kolej Perdana residents : Oppo smartphone
by: Zakirah Ali
Published: (2025)

An Empirical Study on Trade Openness and Economic Growth : The Malaysian Experience 1970-2002
by: Chen, Jen Eem
Published: (2004)

Bases of power and influence tactics : a test of congruence hypotheses [HF5549.A3 L795 2007 f rb]
by: Lo, May Chiun
Published: (2007)

Predictors of brand referral behaviors of cosmetic brand among gen-Y consumers
by: Noor Hasaniyati, Mohd Rejab
Published: (2018)

Factors influencing the acceptance and purchase intention of online grocery : a study of Malaysian consumers / Liew Kwee Yee.
by: Liew, Kwee Yee
Published: (2011)

The Confidence Level of Purchasing Product With Halal Logo Among Consumers
by: Norhabibah, Che Harun
Published: (2011)

Factors Influencing The Green Purchase Behavior Of Environmental Related Volunteers In Penang
by: Tan, Shwu Shyan
Published: (2010)

The influence of consumers' perception of green products on green purchase intention
by: Kong, Tian Soon @ Wilson
Published: (2012)

Sustainable Food Consumption: Theory of Planned Behavior – The Case of Low Income Group in Penang, Malaysia.
by: Mohamed Shariff, Abdul Halim
Published: (2010)

Factors that influence online purchase intention among Gen-Y in East Coast, Malaysia
by: Fatin Farhana Kamis
Published: (2023)

Online Shopping Adoption Among Women in Saudi Arabia
by: Nowf, Mansour Jalal
Published: (2009)

The Importance and Utilization of Information Technology among External Auditors in Yemen
by: Al-Ansi, Ali Ali Musaed
Published: (2010)

The relationship of perceived value, customer satisfaction and brand loyalty of smartphone: The moderating effect of gender among youth
by: Lim, Ming Fook
Published: (2013)

Brand awareness, usage & purchase patterns of hair shampoo : a consumer behavior perspective / Tong Siew Fong
by: Tong, Siew Fong
Published: (2000)

E-Participation Readiness Among Head of Department in Sony Supply Chain Solutions Malaysia
by: Jayasegaran, Thavarajah
Published: (2008)

Fostering Performance Among Indonesian Ebusiness Start-Ups: The Role Of Innovation Capability With Dynamic Capabilities
by: Dewi, Yuli Kartika
Published: (2024)

Determinant of intention to use Islamic banking products : A study among Reserve Officer Training Unit (ROTU) in Universiti Utara Malaysia
by: Nurshafiqah Humaira', Mohd Rosli
Published: (2023)

Factors influencing purchase intention towards smartphone brand among adults in Selangor
by: Rospata, Mohamad
Published: (2017)

Indonesian Consumers’ Repeat Purchase Behavior Of Green Innovative Fuel: An Extension Of Cognitive – Affective - Behavior Model
by: Widodo, Arry
Published: (2019)

The influence of advertising exposure towards purchase intention of consumers on Bosch products: a study of moderating effect of age in the context of Malaysian consumers
by: Chong, Khi Su
Published: (2014)

Factors influencing usage of e-wallet among Uum students
by: Liu, Yanran
Published: (2019)

The Influence Of Purchasing Strategies On Manufacturing Performance With The Moderating Effect Of Purchasing Strategic Integration
by: Perumal, Thrulogachantar
Published: (2009)

Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
by: Chuar , Pei Ling
Published: (2015)

Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
by: Chuar , Pei Ling
Published: (2015)

Factors Influencing Industrial Purchasing Intention Towards Malaysian Made Production Equipment In Penang
by: Wai , Poh Choo
Published: (2011)

The Effect Of Technological, Organizational, And Environmental Factors On Adoption Of Electronic Commerce By Small And Medium Enterprises In Kuwait: The Roles Of Attitude And Innovativeness
by: Al Enezi, Saleh O. M. R.
Published: (2021)