The influence of income levels on smartphone purchase behavior among Malaysian Gen Y

This research explores the factors influencing smartphone purchasing behavior among Malaysian Generation Y, with a specific focus on income levels as a moderating variable. Despite existing research on smartphone purchasing behavior in Malaysia, particularly using the Theory of Planned Behavior (TPB...

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Bibliographic Details
Main Author:	Zihao, Wang
Format:	Dissertation
Language:	English English
Published:	2023
Subjects:	HF1-6182 Commerce
Online Access:	https://etd.uum.edu.my/11939/1/depositpermission.pdf https://etd.uum.edu.my/11939/2/s824366_01.pdf https://etd.uum.edu.my/11939/
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