Rekabentuk Mesej dan Keberkesanan Pengiklanan TV
In general, the objective of this study is to examine the perception of consumer, specifically, UUM lecturers’ in characteristics of advertisement message and media towards the effectiveness of TV advertising. The specific objectives of this study are to identify, whether strategy of meaningful mess...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2004
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| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/1195/1/HASLIDA_BT._ISMAIL.pdf https://etd.uum.edu.my/1195/2/1.HASLIDA_BT._ISMAIL.pdf https://etd.uum.edu.my/1195/ |
| Abstract | Abstract here |