Rekabentuk Mesej dan Keberkesanan Pengiklanan TV

In general, the objective of this study is to examine the perception of consumer, specifically, UUM lecturers’ in characteristics of advertisement message and media towards the effectiveness of TV advertising. The specific objectives of this study are to identify, whether strategy of meaningful mess...

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Bibliographic Details
Main Author:	Haslida, Ismail
Format:	Thesis
Language:	English English
Published:	2004
Subjects:	HF5801-6182 Advertising
Online Access:	https://etd.uum.edu.my/1195/1/HASLIDA_BT._ISMAIL.pdf https://etd.uum.edu.my/1195/2/1.HASLIDA_BT._ISMAIL.pdf https://etd.uum.edu.my/1195/
Abstract	Abstract here

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