Influencing factors of new retail usage behavior of Gen Y and Baby Boomers in China: a comparative study based on the integration of UTAUT, HBM and TORAOA with mediating effects
As the pandemic's impact diminishes, it becomes a new question whether people are eager to return to the pre-pandemic forms of retail services. This study adopts a combination of the Health Belief Model (HBM), Theory of Resistance Among Older Adults (TORAOA), and the Unified Theory of Acceptanc...
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| Format: | Thesis |
| Language: | English |
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2025
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| Online Access: | https://etd.uum.edu.my/12052/2/s903356_01.pdf https://etd.uum.edu.my/12052/ |
| Abstract | Abstract here |