The antecedents and outcomes of innovation ambidexterity: A study on high-tech SMEs in China
In an era of rapid technological advancements and global competition, high-tech small and medium-sized enterprises (SMEs) must adopt strategic approaches to sustain innovation and enhance performance. This study examines the effects of Strategic Orientation, Digital Marketing Capability, and Innovat...
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| Format: | Thesis |
| Language: | English English |
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2025
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| Online Access: | https://etd.uum.edu.my/12054/2/s904564_01.pdf https://etd.uum.edu.my/12054/3/s904564_02.pdf https://etd.uum.edu.my/12054/ |
| Abstract | Abstract here |