The development of brand city image competitiveness via immersive news reporting: A case study of Xi’an City, China
The city of Xi'an in China is rich in historical and cultural heritage. However, in recent times, Xi'an has received a relatively low number of tourist visits compared to other major destinations in China. This study investigates the factors influencing the competitiveness of the brand cit...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2025
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/12060/2/s906089_01.pdf https://etd.uum.edu.my/12060/3/s906089_02.pdf https://etd.uum.edu.my/12060/ |
| Abstract | Abstract here |