Market strategy in Chinese ballet: Case study of “The Legend of the White Snake”
This study focuses on market strategies within the Chinese ballet industry in China, taking the renowned production 'The Legend of the White Snake' as its central case study. It explores integrating traditional Chinese cultural elements with classical ballet techniques and innovative marke...
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| Format: | Thesis |
| Language: | English |
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2025
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| Online Access: | https://etd.uum.edu.my/12064/2/s905237_01.pdf https://etd.uum.edu.my/12064/ |
| Abstract | Abstract here |