Expected Service Quality In Retail Bank : A Segmentation Analysis Of Business Customer in Nothern Region Of Malaysia

Pemberian perkhidmatan yang berkualiti kepada pelanggan adalah mustahak untuk berjaya dan berterusan dalam bidang perbankan yang saling bersaingan. Demi mengharungi suasana persaingan yang sengit, bank telah menumpukan usaha mereka untuk mengekalkan pelanggan utama mereka. Perkhidmatan yang berkuali...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Chee, Siew Sim
التنسيق:	أطروحة
اللغة:	الإنجليزية الإنجليزية
منشور في:	2000
الموضوعات:	H Social Sciences
الوصول للمادة أونلاين:	https://etd.uum.edu.my/142/1/CHEE_SIEW_SIM_-_Expected_service_quality_in_retail_bank_-_A_segmentation_analysis_of_business_customer_in_Northern_Region_of_Malaysia.pdf https://etd.uum.edu.my/142/2/CHEE_SIEW_SIM_-_Expected_service_quality_in_retail_bank_-_A_segmentation_analysis_of_business_customer_in_Northern_Region_of_Malaysia.pdf

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